- The site earned approximately $2m per user on the site in 2015:
LinkedIn last reported a net revenue of $861m, grossing nearly $3 trillion in 2015. With 433 million registered users, the company has seen almost $2m of revenue per user. If we look at the gross amount, LinkedIn raked in $6.9m per user in 2015. To put it in perspective, LinkedIn is ranked 14 spots behind Facebook on Alexa but earns just under $4m per user less than the social media giant. Facebook has 1.65 billion active users, and with a gross revenue of $17b in 2015, each user earns Facebook around $10.9m.
- An average of 13.9m users join the site every month since 2008:
According to Statista, LinkedIn saw approximately 100 million registered users on the site. Since then, the website has seen huge growth year after year. More than 1 million users register on the site every month since 2008. Facebook has reported 1.65b active users in the first quarter of 2016.
- More than one-third of Americans are listed on LinkedIn:
According to LinkedIn, there are 128 million accounts made by people in the United States. With a total population of 318.9m, and could very well reach 50% of the population in the next few years. In Australia, there are 7 million registered users, with a population of 23.13 million. The country with the most users outside of the USA is India with 35 million accounts. Brazil comes in third with 25 million.
- One of the largest acquisitions in tech history:
Microsoft bought LinkedIn on the 13th of June for $26.2 billion, one of the highest technology/business acquisitions ever. This puts it above HP’s $19 billion acquisition of Compaq, which, adjusted for inflation, is valued at approximately $25 billion. LinkedIn’s $26.2 billion price-tag eclipses Facebook’s 2014 acquisition of messaging service Whatsapp, which cost the social media giant $19 billion, and is over than three times more than Microsoft’s other high acquisition, Skype, which was bought by Microsoft for $8.5 billion in 2011.
- LinkedIn Premium on the rise:
It’s estimated that 39% of LinkedIn accounts are Premium accounts. This accounts for 168,870,000 total accounts. Not only are people recognising the benefits of LinkedIn Premium, but it’s also at a solid enough figure that the Premium users stand out from those using standard accounts.
- The most trustworthy Social Network:
LinkedIn is one of the most trusted sources of professional content, according to 71% of survey respondents. Facebook is down at 40% while Twitter is at 31%. Twitter is often seen as a place of quick, first-responder type news, with the ability to retweet being much simpler, which can often bring untrustworthy news to more people faster.
- Just over 10% of LinkedIn users are students or recent graduates:
LinkedIn has a huge student following, with over 43 million users identifying themselves as a current student or college graduate. Some use LinkedIn for the primary function of searching for connections that will net them a job, while others use it to connect with former workmates, colleagues or even some students within their degree.
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