Project Brief

Estate Master wanted to improve the efficiency of their Google AdWords campaigns for greater visibility in Google searches, and higher quality traffic from a lower Cost Per Click (CPC) for a better ROI.

The Challenge

Estate Master found the paid promotion on Google was not producing results, with high cost per click and low returns.

The Solution

By more closely aligning the campaigns to their overall business goals and targeting a more relevant market we were able to greatly reduce the cost per click and conversion.

Estate Master Homepage

Final Result & Client Satisfaction

  • Over 250% reduction in cost per conversion
  • Over 75% reduction in cost per click
  • Over 100% increase in number of clicks for the same spend

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