Project Brief

Design and implement an inbound marketing strategy to engage prospects and increase sales leads.

The Challenge

As a well-recognised global brand, this client already had sophisticated marketing strategies in place. The challenge was to create a complementary lead nurturing strategy that would enhance their existing efforts and further engage with their existing online audience.

The Solution

We worked with the client to create an annual content plan, which we implemented by creating thought leadership posts for their senior executives, along with offers, EDMs and social posts to attract an audience and then continue to nurture them through the funnel.

Inbound Methodology

Final Result & Client Satisfaction

  • 600¬†marketing qualified leads over 6 months
  • Over 16% visit to contact conversion rate through LinkedIn
  • Multiple landing pages with over 50% conversion rates

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