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Email Marketing Agency

/Email Marketing Agency

Strengthen relationships with Email Marketing

Email marketing continues to drive one of the best conversion rates for businesses, delivering an effective ROI. Is your company engaging and growing its database of leads and subscribers?

It is extremely important to know your audience in order to cater towards their attitudes, culture and expectations. Additionally, most recipients will spend no longer than a couple of seconds when viewing an email, so it makes sense to want to get your email marketing right!

Whether you’ve never sent your customers an email or are already implementing a sophisticated email strategy, we can help you grow your audience and nurture leads through the sales funnel to drive more sales.

We can help you automate your campaigns to nurture leads for you, with minimal intervention needed to minimise resource. Using automation tools, targeted emails can be sent out based on a contact’s interest or behaviours.

Strategy and implementation

By first understanding what you want to achieve from your email marketing campaign, we design and structure your emails to accommodate both your goals and your customers, including the use of strong calls to action and supporting images to help optimise your email marketing strategy.

Optimisation

Through A/B split testing and analytics tracking, we determine what works and continually refine your campaigns. To ensure your email will display properly, we test each design in all email clients.

Analytics and Reporting

We’ll analyse your campaign from reach, to opens and click through rates and suggest the best ways to constantly improve your ROI.

Automation

Taking advantage of the latest marketing automation tools, we can design and implement a plan that captures the behaviour patterns of your audience to nurture each lead based on their individual interests and stage of the buying process. Once this has been designed and implemented, the system will do all the work for you.

Related Projects

BCD Email Automation Campaign

One of Australia’s largest corporate travel companies, BCD Travel found they were losing traction to smaller but more agile competitors taking advantage of innovative digital marketing opportunities. The Sales team at BCD were very effective at converting but were finding it difficult to get meetings. Websalad designed a digital marketing strategy for BCD which included a monthly newsletter to nurture leads through the sales funnel.

Learn More

Email Marketing

Find out more about Email Automation and what we can do for you.

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