In growing any business, content is key. Good content is part of building [...]
Last week we attended the latest Google Partner Masterclass in Sydney. The Masterclasses [...]
Clients and customers are astute researchers these days – looking up reviews, feedback [...]
Why choose paid traffic? We weigh up the pros and cons Paid traffic [...]
We’re excited to announce that Websalad have become a certified Google Partner – [...]
If you’ve never had primary experience with a Google AdWords campaign, you mightn’t have an understanding of how Google determines the cost of your target keywords. Not to worry, this element of Google paid search does carry a bit of a vague element. That’s why we wanted to shed some light on how your cost per click (CPC) is determined, and the mechanics behind what goes in to effectively lower the costs of a PPC campaign.
There’s a new trend on the rise in search: it’s called microformat data. Despite its technical nature, the roots of this new method of data presentation are anchored heavily in your customer reviews strategy. Previously, we’ve hinted towards customer review and why they matter. Microformat data is another reason for our persistence in getting this message across!
Over the past 4 months we’ve witnessed a continuing increase in the percentage share of site visits from traffic operating on mobile devices. To give you a deepened insight into the share percentages, we’ve decided to include a data table from which our averages are derived. Check it out!
Pay-Per-Click Advertising can be considered a valuable addition to any marketing mix, particularly when looking to supplement branded online campaigns as well as generate valuable leads throughout the crucial stages of your sales cycle.
In monitoring Google’s activity over the 2009-2010 periods, we’re beginning to see a stronger push towards the personalisation of all search results. Google has deployed a multitude of tactics in order to make the user’s experience more ‘personable’ and much more wholesome. Conventional search engine ranking methods have undertaken another metamorphosis in the past two years in conjunction with the search engine’s people-friendly evolution…