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When it comes to their online presence, many businesses are dogmatic towards the internet after hearing that the web can at times present itself to be vicious and ruthless in tarnishing the reputation of a brand name or a company. In the past, we’ve seen many big conglomerates crumble under the screaming pressures of the web world. It is perfectly understandable for business owners to be turned off by an online presence, but don’t fret yet… Why? …Because it’s going to happen anyway.
Yet another important development through the merciless tendencies of social media, this time being used negatively to tarnish a big brand’s online reputation, this time the target is popular Swiss food company Nestle and the social media bully is Green Peace.
Retail is tough. Online retail is even tougher. The internet is an open-source community, a cyber-domain for the public in which any Tom, Dick or Harry can dwell and speak their mind about a product or service. With retail comes the inevitability of positive and negative feedback, but there’s a difference – the sentiment is broadcast live, is indexed and can be viewed by millions and millions of users worldwide.
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'Radically Transparent' discusses brand names in an online world Andy Beal, [...]
What's online with your name on it? More than you think [...]